Shopify Websites Built Around Your Ecommerce Business #
A successful Shopify website is more than choosing a theme and adding products. Your store needs to make it easy for customers to find what they need, understand your products and complete their purchase.
I approach Shopify projects from an ecommerce perspective, combining hands-on Shopify experience with practical knowledge of product structure, merchandising, navigation and customer experience.
Already have a Shopify store that needs improving rather than rebuilding?
See my Shopify optimisation and support services.
What I Can Help With #
From initial setup through to ongoing improvements, I can help with the practical parts of running and improving a Shopify store.
A Shopify Migration With Real Ecommerce Experience
Gotya Covered — Shopify Online Store 2.0
I led and executed a complete Shopify Online Store 2.0 migration for Gotya Covered, consolidating two existing websites into a single Shopify store on the primary domain.
The project involved restructuring the ecommerce experience, improving navigation and product discovery, migrating the existing Shopify store and implementing structured product data, including vehicle compatibility through Shopify metafields.
Key areas of the project
- Two websites consolidated into one
- Shopify store moved to the primary domain
- Migration to Shopify Online Store 2.0
- Product and catalogue restructuring
- Improved navigation and product discovery
- Vehicle compatibility using Shopify metafields
- Product page and digital merchandising improvements
- Product bundles and cart optimisation
Why Work With Me #
I don't approach Shopify projects as simply building or changing a website. I look at how the store works as an ecommerce business — from product structure and navigation to customer experience and conversion.
- Direct communication — You work directly with me, without account managers, outsourced teams or agency handoffs. This keeps communication simple and allows work to move quickly.
- Real ecommerce experience — I've worked inside e-commerce businesses, including a $4m operation where I populated and merchandised high volumes of new product pages ahead of launch, sometimes preparing more than 100 pages in a month.
- Commercial thinking — I consider how changes affect product discovery, customer experience and store performance.
- Practical approach — Clear recommendations and solutions without unnecessary complexity.
Frequently asked questions #
How much does a Shopify website cost? #
The cost depends on what you need, including the size of your catalogue, the theme and design requirements, and any custom functionality or integrations. I'll discuss your requirements with you first and provide recommendations, a clear scope and price before starting.
Do you build new Shopify stores? #
Yes. I can help businesses set up and build a new Shopify store, from the initial store structure and theme setup through to products, collections, navigation and the key elements needed to launch. The focus is on building a store that works well for both your customers and your business.
Can you migrate an existing ecommerce website to Shopify? #
Yes. I've worked on ecommerce migrations to Shopify, including combining an existing WordPress website and Shopify store into a new Shopify Online Store 2.0 site. I can help plan the new store structure, migrate products and content, manage SEO URL redirects and make sure the new site is properly set up before launch.
Can you work with an existing Shopify theme? #
Yes. I can work with your existing Shopify theme and make changes to the layout, content, structure and functionality where appropriate. If the existing theme is suitable, there's often no need to start again with a completely new theme.
How long does a Shopify website take to build? #
It depends on the size and complexity of the store. A straightforward Shopify store can be built relatively quickly, while larger catalogues, migrations, custom functionality and integrations can add time. I'll give you a realistic timeframe once I understand what you're looking to build.
Can you help with products, collections and catalogue setup? #
Yes. I can help structure and organise products, collections, navigation and other catalogue elements so customers can find what they're looking for more easily. I can also help with the practical Shopify setup involved in getting a catalogue ready for launch.
Can you improve an existing Shopify website? #
Yes. You don't necessarily need a new website to make meaningful improvements. I can work with your existing Shopify store to improve areas such as navigation, product pages, collections, merchandising, structure and the overall customer journey.
Want to work together?
I am booking now for September 2026.
Fill out the form below and I will get back to you within 2 business days.